Google launches Personal Intelligence, based on trove of data held on people

Google wants to get to know you better by attaching more data to your account — to provide «personal» answers. (Picture: Google)
In what was probably just a question of time, Google has found a way to tie all its personal data on people to its AI products.

Personal Intelligence, launched today, lets Gemini and, later, AI Mode, draw information from Gmail, Google Photos, YouTube and Search history to give you a more «personalized» experience.

Knows the videos you watch
That would include every raunchy video ever seen or searched for on these platforms, including Joe Rogan podcasts and the like — even though Google says they will protect «sensitive issues.»

Connecting apps on Gemini is thankfully off by default on Gemini, and Personal Intelligence needs to be actively switched on, and you’d need to actively include the apps you want to connect.

Finds your next holiday
But once it’s done, Google says, it can suggest holiday trips based on your time available (Calendar), previous outings (Photos) and interests (Photos, Search, Gmail) — and it’s supposed to be real good at it.

For those that think this might be a little too invasive, there is always the possibility of leaving it off for good.

The feature should be rolling out to a «limited group» of Pro and Ultra users over the next week, and it should then be able to work across the Web, Android and iOS apps.

It will then expand to the free tier and to «more countries» later.

Read more: Google’s launch blog, writeups on The Verge, Ars Technica and CNBC.

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