
Nothing has been announced but a cryptic tweet promising «new ships,» which could mean anything from new models to new modalities:
New ships.@sama keynote streaming live.
DevDay [2025] starts tomorrow.
— OpenAI (@OpenAI) October 5, 2025
Playing it safe
Speculation is rife on what will be announced, but more traditional tech news outlets like TechCrunch and VentureBeat seem to be playing it safe.
OpenAI finds itself in a whole new era of competition from Google and Anthropic heading into the event, they say — and enterprise coding tools will likely take the main stage.
Early leak
That’s where Testingcatalog comes in, with an early leak showing off a whole new agent builder interface.
BREAKING 🚨: OpenAI is planning to announce Agent Builder on DevDay. Agent builder will let users build their agentic workflows, connect MCPs, ChatKit widgets and other tools.
This is one of the smoothest Agent builder canvases I've used so far.
The year of Agents 🤖 pic.twitter.com/BmSALOATGM
— TestingCatalog News 🗞 (@testingcatalog) October 5, 2025
The new interface is supposed to let users build their own agentic workflows in a point-and-click manner, making it easier for developers stuck in writing manual code to move on to something more intuitive.
Something from Ive and Altman?
That’s not all, though, as there is also a scheduled chat session between Sam Altman and Jony Ive to close out the day.
This will not be live streamed, however, which might point to there being no news about the breakthrough OpenAI device that was announced in May and now seems to be struggling.
Apart from the Ive device, the only thing remaining on the list for OpenAI is releasing an AI browser, and some speculate, a new image generation tool to take on Google’s Nano Banana.
The livestream starts on October 6 at 10:00 Pacific time, or 19:00 in Central Europe, and will «air» on OpenAI’s Youtube channel. It should run for about an hour.
UPDATE: It was apps in ChatGPT and lots of developer tools. The news is here.
Read more: Expectations from TechCrunch and VentureBeat.